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Content Production: We started doing podcasts featuring Sanjay with oncology experts on youtube
Achieved Goal: Clinicians and patients began watching the long-form content. Clinicians began
introducing their patients to the platform. Patients began registering to the platform themselves.
- We did monologue short-form content posted on Tiktok, Instagram Reels, and Youtube Shorts.
- We did podcasts with people who had large followings and experience with cancer like Cody Christian. He is known for his recurring role as Mike Montgomery in the ABC Family/Freeform series Pretty Little Liars, and for his role as Theo Raeken from the fifth and sixth seasons of the MTV series Teen Wolf.