Direct to Patient Ads
There are 4 components to direct to patient ads:
Research and Targeting
We need to know exactly which platform gets the most attention at the lowest cost. We may even use
platforms that don’t seem like an immediate fit for your audience. Strategy around data and cost are
what dictate the direction we take regarding real conversions.
Amazing Creative
This is the factor that most people ignore. There is nothing like an eye catching, entertaining ad that catches the attention of your audience.
Conversions
We will keep adjusting the ads until we find something that works well at a reasonable cost per
conversion.
Lead Nurturing
Most companies ignore this very important component of gaining more clients over time. If you create email campaigns that intrigue and excite your customers, they will buy. Usually, patients need to see your brand 5-7 times before making decision.