What is xCures:
The xCures techonology platform uses artificial intelligence(A.I.) and predictive modeling to identify and rank the most promising treatment options for people with cacner who have exhausted the standard of care.
Overall Goal
Register more stage 4 cancer patients on the A.I. based platform.
Initial Challenge
We initially had trouble finding the proper strategy to implement. We facilitated podcast interviews with stage 4 cancer patients to help their stories go viral on TikTok, Instagram, and Youtube. This did not seem to get the traction we expected.
Change in Focus
We decided to pursue the most popular oncologist on TikTok to help with content distribution: Sanjay Juneja
Bio of Sanjay Juneja
Dr. Sanjay Juneja is a triple board certified Hematologist & Medical Oncologist serving as Chief of Oncology Service at Baton Rouge General Hospital, and a Founding Medical Partner of Doctorpedia.com where he serves as Chief Medical Officer of the Oncology Channel. Dr. Juneja is a social media educator & medical influencer with 500,000+ followers known as ‘TheOncDoc’, and has been featured by The Washington Post, dozens of national podcasts and regional news channels (PBS, CBS, NBC, NPR), and social media appearances for MTV, PureWow, DailyMail, and Dr. Mike.
Strategy Moving Forward
- Create podcasts with influential oncology, political, and social media leaders.
- Send our video team to Sanjay and successfully plan out and execute long-form, monologue content for 2 days
Results
YouTube – We created highly engaging content that was highly shared by medical professionals on many social media platforms as a way to educate patients. This caused the medical professionals to see xCures as a potentially viable recommendation to patients.
Some highly produced YouTube content
Full Youtube Podcast On Youtube:
Clips we created for LinkedIn, Youtube Shorts, Instagram and Tiktok – We received 100s of thousands of views on cancer content. Crazy! Seeing that the only around 600k people have stage 4 Cancer, this is amazing! People likely saved the content, shared with their friends, and sent the videos to their family members with Cancer.
TikTok
YouTube Video on TikTok
Likes: 568
Comments: 12
Saves: 10
Shares: 14
Views: 8200 views
YouTube Video on TikTok
Likes: 2968
Comments: 35
Saves: 69
Shares: 55
Views: 46.6 Views
YouTube Video on TikTok
Likes: 1105 Likes
Comments: 36
Saves: 36
Shares: 31
Views: 10.8k
Fun TikTok Content of Sanjay at Cancer Research Event
Likes: 6921
Comments: 104
Saves: 67
Views: 70k+
Shares: 38
Likes: 3479
Comments: 100
Saves: 233
Shares: 207
Views: 30.8 k
YouTube Content on Instagram
Views: 5065 view
Comments: 16
Example of Instagram Pic
Likes: 918
Comments: 45
Instagram Reels Content
Likes: 675
Comments: 9
Example of Linkedin
Likes: 146
Overall Result
Patient registration went from 30-50 patients per month to 250-300 patients per month. As you may know, cancer patient data is extremely valuable to pharmaceutical companies for clinical trials. Keep in mind, this took about 1 year with minimal results in the first 3 months.